With online advertising spends in the UK totalling over £6bn in 2015, it’s safe to say that the future of marketing is well and truly digital. It’s an industry witnessing exponential growth, and with that comes a demand for PPC consultants who understand how to create successful campaigns which guarantee a healthy return on investment.

Starting a PPC consultancy: the basics

If you’re confident you can deliver a worthwhile pay per click advertising campaign, it’s time to get your name out there – just don’t expect the phone to start ringing from the get-go.

If at all possible, offer your services to friends, family and small local businesses at a discounted rate – despite the fact that PPC marketing is entirely digital, it’s important not to underestimate the power of a word-of-mouth recommendation. However, try not to walk before you can crawl – if you take on too many clients to begin with you’ll struggle to find the time to effectively market your PPC consultancy!

The importance of Google certification

Becoming Google certified sends a message to potential clients that you’re willing to put the work in, and demonstrates that you have the knowledge required to successfully manage an AdWords campaign. Bing Ads offer a similar certification – these qualifications are fully accredited and look great on your portfolio or CV.

Use a blog to show off your pay per click advertising skills

Everybody loves free advice, and authoring a blog is great way to pick up new clients – it’s a win-win situation. Try to offer tips and tricks in a friendly and informative voice without getting too technical – clients are by and large interested in one thing and one thing only: return on investment. If you can demonstrate how you can help them achieve this via your blog posts, you should be on the way to running a successful PPC consultancy in no time.

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